Building relevance in a new mobility world
DailyNatural approached us with a vision to create a cohesive digital platform that would extend their reach and enhance user engagement. The objective was to develop a website and a mobile app that provide seamless access to their vast repository of health and wellness content, and foster a community around natural living.
Our Approach
Discovery and Planning
- Conducted in-depth discussions to understand DailyNatural’s brand ethos and target audience.
- Performed market research to identify key features and user preferences.
- Developed a comprehensive project plan outlining timelines, deliverables, and milestones.
Design and User Experience
- Created wireframes and prototypes focusing on intuitive navigation and user-friendly interfaces.
- Ensured the design was clean, modern, and reflective of DailyNatural’s commitment to natural wellness.
- Incorporated responsive design principles to ensure optimal viewing on all devices.
Development
- Utilized cutting-edge technologies to build a robust and scalable website.
- Developed a mobile app for both iOS and Android platforms, ensuring feature parity and smooth performance across devices.
- Integrated a content management system (CMS) to allow easy updates and content management by DailyNatural’s team.
Features and Functionality
- Implemented a searchable database of articles, videos, and resources on natural health topics.
- Developed interactive features such as forums, polls, and a user-generated content section to foster community engagement.
- Integrated social media sharing capabilities to expand DailyNatural’s reach.
- Ensured the platform was SEO-optimized to improve visibility and attract organic traffic.
Testing and Launch
- Conducted extensive testing to identify and resolve any bugs or usability issues.
- Collaborated with DailyNatural for a soft launch, gathering user feedback to make final adjustments.
- Successfully launched the website and app, followed by ongoing support and maintenance to ensure sustained performance.